Recently, Sabik Offshore exhibited at WindEnergy Hamburg, the largest on and offshore wind show in Europe, which took place from 27-30 September. There were over 1,400 exhibitors from 40 nations, and more than 35,000 visitors in attendance over the four days. We asked our sales team what they thought of the conference.

WindEnergy Hamburg | September 2022

Karsten Jakobsen, our Regional Sales Manager for Europe, said,

“It was great to be able to meet with real customers again face-to-face. The Sabik Offshore stand received many OEM, Turbine Manufacturer and installation company developer visitors; a good mix of well-known contacts and new prospects.


By meeting face-to-face, we confirm and strengthen the existing customer relationship, helping us to move closer to our customers’ future offshore wind projects.”

Peter Bendixen, Global Sales Director and Regional Sales Manager for the UK and Ireland, said,

“Seeing customers, partners and colleagues both new and old was an excellent opportunity to connect. Some people I have only spoken to over Teams for the past 2.5 years I was able to meet face to face for the first time.


The stand looked great – we were able to differentiate ourselves as a level above any other competition in attendance. We generated a number of really good leads that will keep me and the team very busy.


Hanging out with the rest of the sales team over some good food and drink after a day on the stand was a real highlight.”

David Koh, Regional Sales Manager for the Asia Pacific region, flew over to the conference from Singapore, but unfortunately his luggage did not arrive with him! That did mean a hasty trip to the shops for a suit, but he didn’t let this dampen his enthusiasm for the trip and the show.



David said,

“I was particularly impressed by the sheer scale and size of the event. We had really nice neighbours who gave us popcorn! And it was great to be able to spend quality time with the other members of the sales team.”


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Jens-Uwe Reißig is our Regional Sales Manager for DACH (Germany, Austria and Switzerland) and he had some good news from customers who want to retrofit our ADLS/BNK (Aircraft Detection Lighting System) on their wind farms in German waters – and other potential customers are very interested in this solution too.


For more information about our Aircraft Detection Lighting System, take a look at our video.


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Ben Backwell, CEO of the Global Wind Energy Council (GWEC), summed up his impressions:

“The success of this fair has surpassed all expectation. The appetite of governments and industry to take advantage of the huge opportunities in the wind industry’s major and emerging markets was evident. From the huge crowds at GWEC’s Global Markets Theatre all the way through to busy stands up and down the conference centre, the industry’s readiness to rapidly scale up and deliver on the ambitious targets set by countries across the globe, was clear.”

Peter adds,

“The standout moment was a comment from a competitor who stated ‘We are just trying to carve out a little piece of sunshine under the umbrella that is Sabik Offshore.’ That is a real indication of our dominance and an ode to our success.”

These comments from our team illustrate clearly why it is important to attend shows like WindEnergy Hamburg. We not only were able catch up with our old contacts but were able to discuss our safety solutions with potential customers.


Karsten sums it up rather well:

“It is not always easy to be away from the desk for most of the week, but I drove home on Friday afternoon with a good feeling that it was definitely worthwhile to exhibit in Europe’s largest wind energy conference.”


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